This post may have affiliate links, which means I may receive commissions if you choose to purchase through links I provide (at no extra cost to you). Thank you for supporting the work I put into this site!
These quick Pinterest business marketing insights will help you decide if opening a business account is right for you.
Why Have A Pinterest Business Account?
Only business accounts have access to valuable tools to help you grow your presence on Pinterest which can help you increase your overall client base.
Those most important of those tools is rich pins, analytics, and promoted pins.Pinterest Business Account vs Personal Account
The biggest difference between a business account and a personal account on Pinterest is the addition of rich pins to give more organic power behind your pins, analytics to help you see what’s working, and promoted pins to give a paid boost behind your pins.
You can have both types of accounts and link them together at any time. If you do decide to open a business account, make sure to use your real name and not your business name. This helps Pinterest recognize who can have access.
Here’s a fair warning! If you are logged into your personal account and add a business account, the two accounts will automatically be linked using the same login information. If this is not what you want, then make sure you are logged out of your personal account before opening a business account.
What Does A Pinterest Business Account Do?
It helps you increase your brand awareness and business exposure to a huge population of people on Pinterest with your website claimed and rich pins enabled.
Running ads on Pinterest (promoted pins) are low cost and can give you an even bigger push.
The analytics shows you exactly what pins are getting saved and clicked the most plus some deep audience insights. This is great information for tracking progress and understanding who your audience is at a deeper level.
It’s what Peter Drucker said in his famous quote, “What gets measured, gets managed.”
Pinterest Business Account Benefits
The biggest benefit to using a business account on Pinterest is the ability to grow your audience more effectively by targeting the right people.
Just throwing pins out to the wind and hoping for the best will never get noticed by anyone. Check your analytics. It may just tell you this is not the right strategy.
Without analytics, it’s hard to create and test an effective Pinterest marketing strategy for your business.
Without rich pins, people won’t be able to get that extra metadata that is automatically included in your pins telling customers and clients more information. This information syncs on its own constantly keeping everything up to date with less to manage.
It’s very possible to do well on Pinterest with an organic strategy in place. In fact, this is the best place to start and where I would recommend focusing first.
However, once you really have an effective and workable strategy in place, why not boost it with promoted pins? This could double and triple your business in a short period of time.
All of this is only possible in a business account. Personal accounts don’t have access to all these free goodies.
Do I Need A Pinterest Business Account?
If you are serious about growing your business and brand, then YES! Why not take advantage of getting free access to all the extras that are included!
Is A Pinterest Business Account Free?
Yes, a Pinterest business account is free! There is absolutely no reason why you can’t open a business account right now. We all love FREE!
How Many Pinterest Business Accounts Can I Have?
You can have as many business accounts as you want, but only 4 can be linked to each personal account.
What Does A Pinterest Business Account Look Like?
A business account looks almost exactly like a personal account with the addition of the ability to claim several other accounts beyond your website in your settings plus a special menu at the top for analytics and ads.
Pinterest business marketing is easy with the right tools in place. If these Pinterest business benefits are appealing to you, then go open a business account today!