Courses

Growth-Driven Design​

Courses / By

Growth-Driven Design

Price

$ 100

Get Started


Download

Course Description

In the Growth-Driven Design certification course, you’ll learn how to build and optimize a peak-performing website that delivers user value and drives business growth. This includes video training, tools, quizzes, and templates to help you develop a strategy, build a launch pad website, and implement data-driven continuous improvement. The course is made up of seven lessons and a 55-question exam. In addition to the content, you’ll gain access to our global GDD Slack community, where you can ask questions and collaborate with the instructors and thousands of GDD practitioners.

Course Details:

  • 11 lessons
  • 32 videos
  • 11 quizzes
  • 4hr 1 minutes completion time

Growth-Driven Design Fundamentals

The frustrations, risks, and lack of results associated with a traditional website redesign are due to a broken playbook. In this lesson, you’ll learn about the new playbook, Growth-Driven Design, and how to use it to build a peak-performing website to deliver user value and drive business growth.

Developing a Website Strategy

A deep understanding of your users and a solid strategy are key to building an effective website. In this lesson, you’ll learn how to develop a user-focused strategy, and you’ll be given the tools and templates to get started.

Creating a Growth-Driven Design Tool Stack

The right tools can help you unlock new possibilities, get more done in less time, and drive better results. In this lesson, you’ll learn why having the proper tools is important and how to choose the right ones for your Growth-Driven Design tool stack.

Conducting User Research

Understanding the world through the eyes of your users is critical to building a successful website. In this lesson, you’ll learn a proven process for understanding problems and conducting user research and the methods to use to uncover key insights.

Email Marketing

Courses / By

Email Marketing

Price

$ 100

Get Started


Download

Course Description

This email marketing course will teach you to create an email marketing strategy that grows your business, and your career. From contact management and segmentation to email deliverability and analyzing your email sends, you’ll learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts.

Course Details:

  • 11 lessons
  • 32 videos
  • 11 quizzes
  • 4hr 1 minutes completion time

Understanding Email Marketing

In today’s world, there are endless ways to communicate, but email marketing is still an important inbound tool for having conversations with your contacts. Email marketing is rooted in every part of an inbound strategy, and a great strategy will help you keep your marketing on target and show your company a return on investment. Learn why email marketing is an important part of inbound and how to build an effective email marketing strategy for growth.

Creating a Contact Management and Segmentation

To provide value to your contacts, you need to understand their needs. To grow your business, you need a strategy that helps you be as productive as possible. Learn how to create a contact management and segmentation strategy that’s designed to help you send contextual content in emails and create conversations that people want to engage with. That is the power of bringing contact management and segmentation together.

Sending the Right Email

When you send the right email, you have a better chance of converting your leads into customers because you’re sending a contextual message, which allows you to provide true value to your audience. This will help you develop relationships, build trust, and continually delight your readers. In this lesson, you’ll learn the key components of how to send the right email to the right person at the time and provide the most value to your contacts in the process.

Creating a High-Performing Email

Sending email, checking email, and drafting email has become as much a part of our day-to-day lives as getting up and going to work. And email is going to continue to play an important role in both our professional and personal lives. Creating emails that engage your contacts and help you grow your business is a key piece of your overall email marketing strategy. In this lesson, you’ll learn the elements of a high-performing email and what you can do to implement them in your business.

Content Marketing

Courses / By

Content Marketing

Price

$ 100

Get Started


Download

Course Description

Content marketing is the foundation for executing an effective inbound marketing strategy. This content marketing certification course will teach you how storytelling, content creation, repurposing, and promotion come together to build a content marketing machine that grows your business, and your career.

Course Details:

  • 11 lessons
  • 32 videos
  • 11 quizzes
  • 4hr 1 minutes completion time

Understanding Content Marketing

Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action. This lesson will introduce you to the world of content marketing and provide you a big picture view of everything you need for a successful content marketing strategy.

The Power of Storytelling

Every successful company has a story. It’s needed to survive. What do you stand for? What message do you support? These are all concepts that we’ll discuss in this lesson.

Generating Content Ideas

One of the differences between good and great content marketers is that the latter have a process which they rely on to consistently produce high-quality content ideas. In this lesson, you’ll learn techniques on how to research and uncover an idea and expand on it whether you’re doing it yourself or with a team. Sometimes, ideas aren’t easily apparent.

Planning a Long-Term Content Strategy

A long-term plan identifies and organizes all the initiatives and campaigns over the course of a year where content will need to be created. Simply identifying your plan will help you create content more easily and on a consistent basis. In this class, you’ll learn how to create realistic goals for your audience, also known as buyer personas, perform an audit that will help identify content needs and gaps to build a helpful, relevant journey for your personas, as well as how to create your content compass by mapping out your content creation roadmap.