Online Sales Funnel Strategy: What Is A Sales Funnel and How Does It Work?

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Do you have an online sales funnel strategy in place? Are you making consistent income in your business every month?

The secret to increasing your sales overall is not just by increasing traffic or making sure your website or online store is converting properly.  That is not enough.

It is helping strangers become friends where they will also become repeat customers and loyal fans.

What is a sales funnel and how does it work?

A sales funnel is a system designed to move prospective customers through a process where they become repeat buyers. It is a journey you send traffic through in order to get multiple sales.

The goal is to provide as much value as possible throughout all stages of the funnel. Building positive relationships throughout the entire customer journey is key to receiving more than just an initial sale.

What Is A Sales Funnel and How Does It Work?

What is a sales funnel system?

Planning out your sales funnel involves going out to where your audience is, collecting their email address by offering high value for free, and then moving them slowly through your higher offerings.

Once you have a full plan in place, you also have a system you can use repeatedly.

What is an evergreen sales funnel?

Designing a sales funnel, you can use repeatedly throughout the life of your business is a lot more efficient than creating seasonal or limited-edition sales process.

Of course, you can design a seasonal or holiday-specific funnel to use every year, but it will only be useful during that time of the year only.

Consider it the icing on the cake if you choose to go this route and focus on developing one good evergreen funnel you can use all year long.

What is an email sales funnel?

An email sales funnel is the best type of evergreen sales funnel that builds your email list by offering something valuable for free in exchange for the email address.

Once they opt-in, you can send a series of emails out automatically moving prospective customers through your funnel sequence. The goal is to continue providing value throughout the journey which builds trust and rapport while asking for a sale periodically.

There is a direct correlation between building positive relationships solving key problems for people and developing a more consistent cash flow.

What is an effective sales funnel?

The most effective sales funnels are evergreen (can be used all yearlong) and move people through a series of gradual offers starting with something to give away for free.

Each offer costs a little more than the previous. If customers had a great experience with the previous offer, they will be more likely to move on to the next higher offer.

All you are doing is solving problems by featuring more ways you can help them through a series of different priced products or services that you offer.

Everything you offer needs to have high value or the customer will not receive what they are looking for and move on.

What is a sales funnel and how does it work?

What is the purpose of a sales funnel?

The purpose of a sales funnel is to:

  1. Go where your audience is.
  2. Drive traffic towards your free offer displayed in your email opt-in box or landing page.
  3. Capture those interested in your valuable free offer onto your email list.
  4. Build relationships and more consistent income through repeat sales offered periodically throughout your email series.

What does a sales funnel do?

Ultimately, a good sales funnel provides high value solving problems and offering what people really want while also providing you with more than one sale from each prospect that enters your email list.

It is creating a win-win situation where everyone is getting exactly what they want.

Think about this for a moment. It is much easier to get current happy customers to purchase from you again than to continually convince strangers to buy from you even once.

It turns complete strangers into repeat customers and loyal fans. They will buy from you first every time because they already know you, like you, and trust you.

The more value you give upfront, the more your sales will increase. You have to give a lot before you can expect to receive.

What is a sales funnel used for?

Helping complete strangers get to know you by providing amazing value through your free offer and subsequent email communications. Once they understand you better, they will be more ready to buy something.

We all know those pushy salespeople. They shove a product in your face and tell you to buy it.

How would you feel and react?

“Why should I buy it? How will it help me and who are you to tell me what to do?”

Isn’t that what you are thinking?

Don’t be that pushy salesperson. Learn how to be a friend first.

Can you create a sales funnel?

Absolutely! The best thing you can do right now is to formulate a plan to move all the traffic you are receiving from Pinterest into your sales funnel.

Map out what you would like to offer free and then choose something else you can offer at a very low “no-brainer” price. This can be a physical product, digital product, or service.

That is the first 2 steps of your funnel that can be moved into a system using an email service provider that captures email sign-ups and sends out emails to your list automatically.

How to get started with your email sign up sales funnel

If you need help with the first 2 steps of your business sales funnel, there is a workshop replay available called the Simple Sales System. It includes a one-hour video plus 3 starter email templates.

It is simple, easy to understand, and a great way to help you get started capturing all that traffic from Pinterest much more effectively!

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