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Content marketing is the foundation for executing an effective inbound marketing strategy. This content marketing certification course will teach you how storytelling, content creation, repurposing, and promotion come together to build a content marketing machine that grows your business, and your career.
- 11 lessons
- 32 videos
- 11 quizzes
- 4hr 1 minutes completion time
Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action. This lesson will introduce you to the world of content marketing and provide you a big picture view of everything you need for a successful content marketing strategy.
Every successful company has a story. It’s needed to survive. What do you stand for? What message do you support? These are all concepts that we’ll discuss in this lesson.
One of the differences between good and great content marketers is that the latter have a process which they rely on to consistently produce high-quality content ideas. In this lesson, you’ll learn techniques on how to research and uncover an idea and expand on it whether you’re doing it yourself or with a team. Sometimes, ideas aren’t easily apparent.
A long-term plan identifies and organizes all the initiatives and campaigns over the course of a year where content will need to be created. Simply identifying your plan will help you create content more easily and on a consistent basis. In this class, you’ll learn how to create realistic goals for your audience, also known as buyer personas, perform an audit that will help identify content needs and gaps to build a helpful, relevant journey for your personas, as well as how to create your content compass by mapping out your content creation roadmap.